According to the source's analysis based on a total of 30.32 million impressions, the leading type of campaign on Facebook was brand awareness, with over 37 percent of shares. Traffic followed second, with 24.6 percent of the total.
Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective
Characteristic
Campaign share
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Metricool. (February 22, 2024). Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool. "Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective." Chart. February 22, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool. (2024). Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool. "Distribution of Facebook Advertising Impressions Worldwide in January and February 2024, by Campaign Objective." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool, Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective Statista, https://www.statista.com/statistics/1462114/facebook-ad-campaigns-by-impressions/ (last visited July 22, 2024)
Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective [Graph], Metricool, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1462114/facebook-ad-campaigns-by-impressions/