Most effective Facebook ad campaign types 2024, by share of impressions

Published by Statista Research Department, Dec 10, 2024
According to the source's analysis based on a total of 30.32 million impressions, the leading type of campaign on Facebook was brand awareness, with over 37 percent of shares. Traffic followed second, with 24.6 percent of the total.

Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective

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Release date

February 2024

Region

Worldwide

Survey time period

January 1 to February 29, 2024

Special properties

26,223 advertising accounts and 211,929 ad campaigns

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Statistics on " Facebook advertising and marketing "

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Other statistics that may interest you Facebook advertising and marketing

Overview

7

Marketing usage

4

Metrics and engagement rates

5

Brands

4

Competitors

5

Consumers

8

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Topics

FacebookSocial mediaMeta PlatformsInstagramFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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