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D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowWith specialty stores peppered throughout the country, American consumers can shop for Halloween-themed goods at any time of year. Nevertheless, in 2023, consumers of all ages in the United States were most likely to begin shopping for Halloween in September. While 22 percent of consumers aged 45 to 49 kept an eye out for Halloween products throughout the year, 20 to 40 percent of consumers from all age groups started their shopping in September, and plenty of people left their Halloween shopping to the last minute.
The majority of Americans planned to celebrate Halloween in 2023, and the holiday has only grown in popularity since 2020. According to data collected in 2023, most consumers in the United States celebrated by passing out candy, decorating their homes and yards, and dressing up in costumes. Some consumers even threw parties and purchased costumes for their pets, and consumers with children enjoyed taking them out for trick-or-treating.
In 2023, planned Halloween expenditures were at an all-time high. Consumers appeared to be more enthusiastic about the holiday than ever after a brief dip in both celebrating and spending in 2020 and 2021, likely due to the COVID-19 pandemic. While spending at the individual level has only increased modestly, inflation has made all kinds of celebrations more expensive and had a stark impact on consumer spending behavior overall.
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Consumer expenditure
Consumer behavior
Halloween product shopping
Pumpkin production & consumption
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.