Most popular hard seltzer brands U.S. 2024, by generation

Published by Jan Conway, Apr 17, 2024
Among the most popular hard seltzer brands in the United States in 2024, White Claw was the most popular hard seltzer brand with 56 percent of Millennials. In contrast, only 18 percent of Baby Boomers had a positive opinion of the brand.

Most popular hard seltzer brands in the United States in Q1 2024, by generation

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Release date

April 2024

Region

United States

Survey time period

Q1 2024

Special properties

Of the most popular hard seltzer brands among all adults.

Supplementary notes

Popularity is the percent of respondents who had a positive opinion of the brand.

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Statistics on " Hard seltzer market in the U.S. "

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Overview

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Brands

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Topics

Hard seltzer in the United StatesBeer industry in the United StatesAlcoholic beverages industry worldwideCraft beer industry in the U.S.Hard soda in the U.S.
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