In 2023, phishing simulations via attachments had the highest failure rate in worldwide organizations at 17 percent. Link-based simulations ranked second, with 11 percent. Phishing e-mail simulations requesting data entry had the lowest failure rate, at three percent.
Rate of failure in phishing simulations in worldwide organizations in 2023, by type of simulation
Characteristic
Failure rate
Attachment
17%
Link based
11%
Data entry
3%
0%2.5%5%7.5%10%12.5%15%17.5%20%
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Proofpoint. (March 31, 2024). Rate of failure in phishing simulations in worldwide organizations in 2023, by type of simulation [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1462015/phishing-simulation-failure-rate-by-type-global/
Proofpoint. "Rate of failure in phishing simulations in worldwide organizations in 2023, by type of simulation." Chart. March 31, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1462015/phishing-simulation-failure-rate-by-type-global/
Proofpoint. (2024). Rate of failure in phishing simulations in worldwide organizations in 2023, by type of simulation. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1462015/phishing-simulation-failure-rate-by-type-global/
Proofpoint. "Rate of Failure in Phishing Simulations in Worldwide Organizations in 2023, by Type of Simulation." Statista, Statista Inc., 31 Mar 2024, https://www.statista.com/statistics/1462015/phishing-simulation-failure-rate-by-type-global/
Proofpoint, Rate of failure in phishing simulations in worldwide organizations in 2023, by type of simulation Statista, https://www.statista.com/statistics/1462015/phishing-simulation-failure-rate-by-type-global/ (last visited April 20, 2025)
Rate of failure in phishing simulations in worldwide organizations in 2023, by type of simulation [Graph], Proofpoint, March 31, 2024. [Online]. Available: https://www.statista.com/statistics/1462015/phishing-simulation-failure-rate-by-type-global/
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