According to a September 2023 survey, Amazon was the most used website or app by online shoppers in the United States for shopping inspiration and researching products being considered for purchase. Over 82 percent of respondents older than 35 years old used the platform for shopping inspiration, while more than 69 percent of respondents in this age group used it for researching items considered for purchase. Channels like Walmart, Target and eBay also remain popular for both usages. However, search engines were also mentioned by respondents, particularly for researching potential products to be acquired. Notably, TikTok was increasingly used by respondents aged from 18 to 34 years, with 24 to 22 percent of respondents in this age range using the platform for both inspiration and consideration of purchases.
Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2023, by age group
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Activate. (October 10, 2023). Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1461958/usa-platforms-used-for-shopping-inspiration-or-research-by-age-group/
Activate. "Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2023, by age group." Chart. October 10, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1461958/usa-platforms-used-for-shopping-inspiration-or-research-by-age-group/
Activate. (2023). Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1461958/usa-platforms-used-for-shopping-inspiration-or-research-by-age-group/
Activate. "Platforms Used by Online Shoppers in The United States for Online Shopping Inspiration or Research as of September 2023, by Age Group." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1461958/usa-platforms-used-for-shopping-inspiration-or-research-by-age-group/
Activate, Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2023, by age group Statista, https://www.statista.com/statistics/1461958/usa-platforms-used-for-shopping-inspiration-or-research-by-age-group/ (last visited November 21, 2024)
Platforms used by online shoppers in the United States for online shopping inspiration or research as of September 2023, by age group [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1461958/usa-platforms-used-for-shopping-inspiration-or-research-by-age-group/