Share of online fashion shoppers in Sweden 2023, by region

Published by Statista Research Department, Apr 17, 2024

Data from 2023 shows that Stockholm and West Sweden have the highest proportion of online fashion shoppers in Sweden. In both national regions, around 55 percent of consumers engage in fashion e-commerce. South Sweden is also home to a high share of consumers who purchase clothes through the internet, at approximately 53 percent.   

Share of online clothes shoppers in Sweden in 2023, by region

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Release date

April 2024

Region

Sweden

Survey time period

2023

Age group

16-85 years

Special properties

including sportswear, shoes or accessories

Supplementary notes

Date of release is the date of access.

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsClothing and footwear industry in Sweden
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