Data from 2023 shows that Stockholm and West Sweden have the highest proportion of online fashion shoppers in Sweden. In both national regions, around 55 percent of consumers engage in fashion e-commerce. South Sweden is also home to a high share of consumers who purchase clothes through the internet, at approximately 53 percent.
Share of online clothes shoppers in Sweden in 2023, by region
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Statistics Sweden. (April 16, 2024). Share of online clothes shoppers in Sweden in 2023, by region [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1461835/online-clothes-shoppers-sweden-region/
Statistics Sweden. "Share of online clothes shoppers in Sweden in 2023, by region." Chart. April 16, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1461835/online-clothes-shoppers-sweden-region/
Statistics Sweden. (2024). Share of online clothes shoppers in Sweden in 2023, by region. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1461835/online-clothes-shoppers-sweden-region/
Statistics Sweden. "Share of Online Clothes Shoppers in Sweden in 2023, by Region." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1461835/online-clothes-shoppers-sweden-region/
Statistics Sweden, Share of online clothes shoppers in Sweden in 2023, by region Statista, https://www.statista.com/statistics/1461835/online-clothes-shoppers-sweden-region/ (last visited August 25, 2024)
Share of online clothes shoppers in Sweden in 2023, by region [Graph], Statistics Sweden, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1461835/online-clothes-shoppers-sweden-region/