Online vs. offline fashion shopping in Sweden

Published by Statista Research Department, Apr 22, 2024

In 2023, over two-fifths of Swedish fashion buyers purchased apparel goods from traditional brick-and-mortar stores. However, the majority of consumers prefer to shop these items via the internet. Furthermore, approximately 56 percent of online fashion purchases in Sweden are made via desktop computers, whereas nearly 44 percent are made via mobile devices.

Share of online versus offline fashion shoppers in Sweden in 2023

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Release date

March 2024

Region

Sweden

Survey time period

2023

Number of respondents

Around 15,000 respondents

Age group

18-79 years

Special properties

percentage of shoppers who made their last purchase either online or in a retail store

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Statistics on " Fashion e-commerce in Sweden "

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Other statistics that may interest you Fashion e-commerce in Sweden

Overview

5

Category benchmarks

6

Leading players

6

Online traffic

6

Shoppers

6

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsClothing and footwear industry in Sweden
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