In a survey conducted in March 2023, nearly 80 percent of surveyed marketing executives in the United Arab Emirates believed that determining the return on investment (ROI) was one of the major challenges for influencer marketing in 2023. Nearly 44 percent said that choosing the right influencer is also a critical challenge. For 2.6 percent of surveyed executives, their influencer marketing strategy was flexible, and they made adjustments according to their business needs.
Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023
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Khaleej Times. (May 6, 2023). Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times. "Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023." Chart. May 6, 2023. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times. (2023). Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times. "Share of Marketing Executives' Opinion on Influencer Marketing Challenges in The United Arab Emirates in 2023." Statista, Statista Inc., 6 May 2023, https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times, Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023 Statista, https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/ (last visited January 02, 2025)
Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023 [Graph], Khaleej Times, May 6, 2023. [Online]. Available: https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
