In a survey conducted in March 2023, nearly 80 percent of surveyed marketing executives in the United Arab Emirates believed that determining the return on investment (ROI) was one of the major challenges for influencer marketing in 2023. Nearly 44 percent said that choosing the right influencer is also a critical challenge. For 2.6 percent of surveyed executives, their influencer marketing strategy was flexible, and they made adjustments according to their business needs.
Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023
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Khaleej Times. (May 6, 2023). Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times. "Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023." Chart. May 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times. (2023). Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times. "Share of Marketing Executives' Opinion on Influencer Marketing Challenges in The United Arab Emirates in 2023." Statista, Statista Inc., 6 May 2023, https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/
Khaleej Times, Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023 Statista, https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/ (last visited July 22, 2024)
Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023 [Graph], Khaleej Times, May 6, 2023. [Online]. Available: https://www.statista.com/statistics/1461697/uae-marketing-executives-influencer-marketing-challenges/