In a March 2023 survey, nearly 51.3 percent of marketing executives surveyed in the United Arab Emirates said that they use influencer marketing to increase the performance of their other online channels. For roughly 44 percent of the executives, influencer marketing was leveraged to drive product sales on e-commerce platforms. Only 2.6 percent of the executives said that they used celebrities and famous influencers in chatbots in 2023.
Share of marketing executives adoption of marketing trends in the United Arab Emirates in 2023
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Khaleej Times. (May 5, 2023). Share of marketing executives adoption of marketing trends in the United Arab Emirates in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1461693/uae-adoption-of-marketing-trends/
Khaleej Times. "Share of marketing executives adoption of marketing trends in the United Arab Emirates in 2023." Chart. May 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1461693/uae-adoption-of-marketing-trends/
Khaleej Times. (2023). Share of marketing executives adoption of marketing trends in the United Arab Emirates in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1461693/uae-adoption-of-marketing-trends/
Khaleej Times. "Share of Marketing Executives Adoption of Marketing Trends in The United Arab Emirates in 2023." Statista, Statista Inc., 5 May 2023, https://www.statista.com/statistics/1461693/uae-adoption-of-marketing-trends/
Khaleej Times, Share of marketing executives adoption of marketing trends in the United Arab Emirates in 2023 Statista, https://www.statista.com/statistics/1461693/uae-adoption-of-marketing-trends/ (last visited July 22, 2024)
Share of marketing executives adoption of marketing trends in the United Arab Emirates in 2023 [Graph], Khaleej Times, May 5, 2023. [Online]. Available: https://www.statista.com/statistics/1461693/uae-adoption-of-marketing-trends/