Marketing executives' metric for measuring influencer marketing success UAE 2023
A March 2023 survey, revealed that nearly 72 percent of marketing executives surveyed in the United Arab Emirates measured influencer marketing success through the level of customer engagement. Reach and views was a slightly more common measure of influencer marketing programs than brand awareness amongst the executives. Audience sentiment, on the other hand, was the least common measure of a campaign’s success, but still considered by a third of those surveyed.
