In a survey conducted in March 2023, nearly 72 percent of surveyed marketing executives in the United Arab Emirates said that they would utilize influencer marketing for product or retail launches. The second most common reason for marketing executives to engage with influencer marketing was for content promotion. None of the surveyed marketing executives expected to use influencer marketing for brand crisis management.
Share of marketing executives' scenarios where they plan to utilize influencer marketing in the United Arab Emirates in 2023
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Khaleej Times. (May 5, 2023). Share of marketing executives' scenarios where they plan to utilize influencer marketing in the United Arab Emirates in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1461678/uae-influencer-marketing-utilization-scenarios/
Khaleej Times. "Share of marketing executives' scenarios where they plan to utilize influencer marketing in the United Arab Emirates in 2023." Chart. May 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1461678/uae-influencer-marketing-utilization-scenarios/
Khaleej Times. (2023). Share of marketing executives' scenarios where they plan to utilize influencer marketing in the United Arab Emirates in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1461678/uae-influencer-marketing-utilization-scenarios/
Khaleej Times. "Share of Marketing Executives' Scenarios Where They Plan to Utilize Influencer Marketing in The United Arab Emirates in 2023." Statista, Statista Inc., 5 May 2023, https://www.statista.com/statistics/1461678/uae-influencer-marketing-utilization-scenarios/
Khaleej Times, Share of marketing executives' scenarios where they plan to utilize influencer marketing in the United Arab Emirates in 2023 Statista, https://www.statista.com/statistics/1461678/uae-influencer-marketing-utilization-scenarios/ (last visited August 24, 2024)
Share of marketing executives' scenarios where they plan to utilize influencer marketing in the United Arab Emirates in 2023 [Graph], Khaleej Times, May 5, 2023. [Online]. Available: https://www.statista.com/statistics/1461678/uae-influencer-marketing-utilization-scenarios/