Marketing priorities UAE 2023

Published by Statista Research Department, Apr 17, 2024

In a survey conducted in March 2023, nearly 90 percent of surveyed marketing executives in the United Arab Emirates said that programmatic media was a top focus area for their brand. E-mail campaigns were second on the list with approximately 77 percent. On the other hand, search engine marketing was only a priority among 31 percent of marketing executives.

Marketing priorities share for brands in the United Arab Emirates in 2023

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Release date

May 2023

Region

United Arab Emirates, MENA

Survey time period

March 2023

Special properties

Among CMOs, marketing heads, digital marketers from brands across the UAE

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following is high on the list of priorities for your brand?

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