Opinion on connected TV advertising in India in 2023

Published by
Tanushree Basuroy,
Apr 17, 2024
According to a survey on television consumption habits in India in 2023, the majority of the respondents opined that advertisements were more appealing and relevant on connected TV. However, 59 percent of the respondents stated advertisements on connected TV were more memorable.

Opinion on connected TV advertising in India as of November 2023

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Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

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Statistics on " Connected TV in India "

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Other statistics that may interest you Connected TV in India

Overview

6

CTV market

3

Market leaders

6

Consumption trends

5

Advertising

5

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Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
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