According to a survey on television consumption habits in India in 2023, the majority of the respondents opined that advertisements were more appealing and relevant on connected TV. However, 59 percent of the respondents stated advertisements on connected TV were more memorable.
Opinion on connected TV advertising in India as of November 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (March 8, 2024). Opinion on connected TV advertising in India as of November 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1461647/india-opinion-on-connected-tv-advertising/
GroupM. "Opinion on connected TV advertising in India as of November 2023." Chart. March 8, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1461647/india-opinion-on-connected-tv-advertising/
GroupM. (2024). Opinion on connected TV advertising in India as of November 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1461647/india-opinion-on-connected-tv-advertising/
GroupM. "Opinion on Connected Tv Advertising in India as of November 2023." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1461647/india-opinion-on-connected-tv-advertising/
GroupM, Opinion on connected TV advertising in India as of November 2023 Statista, https://www.statista.com/statistics/1461647/india-opinion-on-connected-tv-advertising/ (last visited July 22, 2024)
Opinion on connected TV advertising in India as of November 2023 [Graph], GroupM, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1461647/india-opinion-on-connected-tv-advertising/