In a survey conducted on television consumption habits across India in 2023, Disney+Hotstars with adverts were the most viewed addressable TV services, viewed by 40 percent of respondents. On the other hand, Sony Liv with adverts was viewed by 16 percent of respondents.
Most viewed addressable TV services in India in November 2023
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GroupM. (March 8, 2024). Most viewed addressable TV services in India in November 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1461646/india-most-viewed-addressable-tv-services/
GroupM. "Most viewed addressable TV services in India in November 2023." Chart. March 8, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1461646/india-most-viewed-addressable-tv-services/
GroupM. (2024). Most viewed addressable TV services in India in November 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1461646/india-most-viewed-addressable-tv-services/
GroupM. "Most Viewed Addressable Tv Services in India in November 2023." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1461646/india-most-viewed-addressable-tv-services/
GroupM, Most viewed addressable TV services in India in November 2023 Statista, https://www.statista.com/statistics/1461646/india-most-viewed-addressable-tv-services/ (last visited December 25, 2024)
Most viewed addressable TV services in India in November 2023 [Graph], GroupM, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1461646/india-most-viewed-addressable-tv-services/