B2B online vs. offline buyers' distribution worldwide 2023

Published by Daniela Coppola, Apr 22, 2024

In 2023, 26 percent of professionals from B2B companies taking part in a survey stated they purchased from online channels. Nearly 75 percent of them made purchases through traditional sale channels and in-persons transactions.

Distribution of B2B buyers worldwide in 2023, by channel

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Release date

March 2024

Region

North America, France, Germany, United Kingdom

Survey time period

June and July 2023

Number of respondents

700 decision-makers*

Age group

18 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

*Decision-makers at B2B e-commerce businesses in manufacturing and distribution in both North America and Europe.

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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