In a 2023 survey on television consumption habits in India revealed that 56 percent of respondents preferred sports-related content on addressable TV. Action and adventure were the next leading TV genres, as indicated by more than half of the respondents.
Preferred addressable TV genres in India as of November 2023
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GroupM. (March 8, 2024). Preferred addressable TV genres in India as of November 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1461615/india-preferred-addressable-tv-genres/
GroupM. "Preferred addressable TV genres in India as of November 2023." Chart. March 8, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1461615/india-preferred-addressable-tv-genres/
GroupM. (2024). Preferred addressable TV genres in India as of November 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1461615/india-preferred-addressable-tv-genres/
GroupM. "Preferred Addressable Tv Genres in India as of November 2023." Statista, Statista Inc., 8 Mar 2024, https://www.statista.com/statistics/1461615/india-preferred-addressable-tv-genres/
GroupM, Preferred addressable TV genres in India as of November 2023 Statista, https://www.statista.com/statistics/1461615/india-preferred-addressable-tv-genres/ (last visited December 25, 2024)
Preferred addressable TV genres in India as of November 2023 [Graph], GroupM, March 8, 2024. [Online]. Available: https://www.statista.com/statistics/1461615/india-preferred-addressable-tv-genres/
