After releasing in 2022, the Temu app has received millions of downloads. In the United States, Temu has become the most popular shopping app, peaking in downloads in May 2023 at 11.7 million. In March 2024, the app was downloaded 7.8 million times in the country.
Here to stay?
Despite its relative newness, Temu has since skyrocketed into the spotlight of popularity not just in the United States, but around the world. In 2023, Temu’s shopping app was the most downloaded shopping app globally, beating out huge competitors like Shein and Amazon. Concurrently, the app also shot to the top of the rankings in a number of markets including Mexico, the United Kingdom, and the Netherlands.
Pinduoduo
Temu is a subsidiary of internet company Pinduoduo Holdings, or PDD Holdings, which also owns the popular Chinese e-commerce platform Pinduoduo. Pinduoduo held a total of over 348 billion yuan in assets in 2023. In the same year, Pinduoduo was also the leading retail e-commerce brand in the China based on brand value.
Monthly downloads of the Temu app in the United States from September 2022 to March 2024
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AppMagic. (April 15, 2024). Monthly downloads of the Temu app in the United States from September 2022 to March 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1461575/us-temu-app-downloads/
AppMagic. "Monthly downloads of the Temu app in the United States from September 2022 to March 2024." Chart. April 15, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1461575/us-temu-app-downloads/
AppMagic. (2024). Monthly downloads of the Temu app in the United States from September 2022 to March 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1461575/us-temu-app-downloads/
AppMagic. "Monthly Downloads of The Temu App in The United States from September 2022 to March 2024." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1461575/us-temu-app-downloads/
AppMagic, Monthly downloads of the Temu app in the United States from September 2022 to March 2024 Statista, https://www.statista.com/statistics/1461575/us-temu-app-downloads/ (last visited July 22, 2024)
Monthly downloads of the Temu app in the United States from September 2022 to March 2024 [Graph], AppMagic, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1461575/us-temu-app-downloads/