Reasons for UNIQLO as a favorite fashion brand in Japan 2024
The low prices of UNIQLO fashion was the reason for its popularity as a casual wear brand among Japanese consumers, according to a survey conducted in March 2024. The functionality of the brand's clothing lines followed, named by almost 38 percent of respondents.
UNIQLO, owned by the Japanese retailer Fast Retailing, sells various casual and formal wear products. Functional clothing distributed by the brand includes items made from material using “Heattech” and “AIRism” technology.
UNIQLO, owned by the Japanese retailer Fast Retailing, sells various casual and formal wear products. Functional clothing distributed by the brand includes items made from material using “Heattech” and “AIRism” technology.
