Share of mobile game ad creatives India 2023, by genre

Published by
Tanushree Basuroy,
Apr 16, 2024

In 2023, the casual games genre accounted for the highest share of mobile game ads in India, amounting to nearly 36 percent of creatives. This was followed by the puzzle and simulation genres. Casual games also accounted for the highest share of mobile game advertisers that year.

Distribution of mobile game ad creatives in India in 2023, by genre

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Release date

January 2024

Region

India

Survey time period

January to October. 2023

Supplementary notes

Creatives refer to the visual and textual elements of advertisements.

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Statistics on " Mobile gaming in India "

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Global market

6

Mobile gaming ecosystem

5

Leading segments

6

Market leaders

6

User preferences

3

Advertising

4

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Topics

Mobile gaming in IndiaMobile app usage in India Mobile gaming market leadersMobile gaming market worldwideGaming market in Asia
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