Favorite casual wear brands in Japan 2024

Published by C. Diep, Apr 17, 2024
UNIQLO was the most popular casual wear brand in Japan. As revealed in a survey conducted in March 2024, the Japanese fashion brand UNIQLO, owned by Fast Retailing, was reported as the favorite casual wear brand of almost 27 percent of respondents. GU, also owned by the same parent company, followed in second place.

Most popular fashion brands for casual wear in Japan as of March 2024

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Release date

April 2024

Region

Japan

Survey time period

March 4 to 6, 2024

Number of respondents

5,257 respondents

Age group

15-64 years

Special properties

survey on smartphones among LINE users; only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "What is your favorite fashion brand for casual wear?"

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