In 2023, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. TikTok Shops specializing in womenswear and underwear followed, which sold nearly 285 million products. Food and beverages, home supplies, and fashion accessories completed the top five product categories by sales volume across TikTok Shops worldwide.
Number of products sold on TikTok Shops worldwide in 2023, by category
(in millions)
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Aftership. (March 12, 2024). Number of products sold on TikTok Shops worldwide in 2023, by category (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1461514/total-products-sold-tiktok-shops-worldwide-categories/
Aftership. "Number of products sold on TikTok Shops worldwide in 2023, by category (in millions)." Chart. March 12, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1461514/total-products-sold-tiktok-shops-worldwide-categories/
Aftership. (2024). Number of products sold on TikTok Shops worldwide in 2023, by category (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1461514/total-products-sold-tiktok-shops-worldwide-categories/
Aftership. "Number of Products Sold on Tiktok Shops Worldwide in 2023, by Category (in Millions)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1461514/total-products-sold-tiktok-shops-worldwide-categories/
Aftership, Number of products sold on TikTok Shops worldwide in 2023, by category (in millions) Statista, https://www.statista.com/statistics/1461514/total-products-sold-tiktok-shops-worldwide-categories/ (last visited December 21, 2024)
Number of products sold on TikTok Shops worldwide in 2023, by category (in millions) [Graph], Aftership, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1461514/total-products-sold-tiktok-shops-worldwide-categories/