TikTok Shops Gross Merchandise Value worldwide 2024, by category

Published by
Stephanie Chevalier,
May 30, 2024
Beauty and personal care is the leading TikTok Shop product category based on gross merchandise value (GMV) worldwide, reaching almost 2.5 billion U.S. dollars. Following closely, TikTok Shops specializing in womenswear and underwear rank second, with a GMV of 1.39 billion dollars. Menswear and underwear, food and beverages, and health rounded out the top five product categories with the greatest gross merchandise value among TikTok Shops in 2024.

Gross Merchandise Value (GMV) of TikTok Shops worldwide in 2024, by category (in million U.S. dollars)

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Source

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Release date

April 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source tracks more than 10,000,000 online stores, 2,500 software programs, 150 platforms and 1,000 store themes.

The source does not provide a date of survey or release. The date given is that of last access.

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Topics

Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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