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TikTok Shops Gross Merchandise Value worldwide 2024, by category
Beauty and personal care is the leading TikTok Shop product category based on gross merchandise value (GMV) worldwide, reaching almost 2.5 billion U.S. dollars. Following closely, TikTok Shops specializing in womenswear and underwear rank second, with a GMV of 1.39 billion dollars. Menswear and underwear, food and beverages, and health rounded out the top five product categories with the greatest gross merchandise value among TikTok Shops in 2024.