Main TikTok Shop categories worldwide 2024, by market share

Published by
Stephanie Chevalier,
May 30, 2024
Womenswear and underwear dominate as the leading product category among TikTok Shops worldwide, making up 5.64 percent of all shops in 2024. Following closely behind are shops specializing in beauty and personal care products, accounting for 5.59 percent. Home supplies, menswear and underwear, and fashion accessories complete the top five categories

Leading TikTok Shop categories worldwide in 2024, by market share

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Source

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Release date

April 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source tracks more than 10,000,000 online stores, 2,500 software programs, 150 platforms and 1,000 store themes.

The source does not provide a date of survey or release. The date given is that of last access.

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