In 2024, 86 percent of respondents in the United States gave taste as one of the meain drivers in their food and beverage purchasing decision. Price of food and beverage products was the second driver chosen by consumers.
Main drivers of food and beverages purchase decision in the United States in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IFIC. (June 20, 2024). Main drivers of food and beverages purchase decision in the United States in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1461463/main-drivers-when-purchasing-food-and-beverages-in-the-us/
IFIC. "Main drivers of food and beverages purchase decision in the United States in 2024." Chart. June 20, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1461463/main-drivers-when-purchasing-food-and-beverages-in-the-us/
IFIC. (2024). Main drivers of food and beverages purchase decision in the United States in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1461463/main-drivers-when-purchasing-food-and-beverages-in-the-us/
IFIC. "Main Drivers of Food and Beverages Purchase Decision in The United States in 2024." Statista, Statista Inc., 20 Jun 2024, https://www.statista.com/statistics/1461463/main-drivers-when-purchasing-food-and-beverages-in-the-us/
IFIC, Main drivers of food and beverages purchase decision in the United States in 2024 Statista, https://www.statista.com/statistics/1461463/main-drivers-when-purchasing-food-and-beverages-in-the-us/ (last visited December 23, 2024)
Main drivers of food and beverages purchase decision in the United States in 2024 [Graph], IFIC, June 20, 2024. [Online]. Available: https://www.statista.com/statistics/1461463/main-drivers-when-purchasing-food-and-beverages-in-the-us/
