During a late 2023 survey among buy-side ad investment decision-makers primarily at agencies and brands in the United States, approximately 60 percent stated they planned to focus somewhat or significantly more on advertisement placements with publishers with first-party data in the following year. Influencer ads and partnerships ranked second, chosen by 51 percent.
Leading advertisement types brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023
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IAB (U.S.). (November 29, 2023). Leading advertisement types brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.). "Leading advertisement types brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023." Chart. November 29, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.). (2023). Leading advertisement types brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.). "Leading Advertisement Types Brands and Agencies Will Focus More on in 2024 According to Ad Investment Decision-makers in The United States as of November 2023." Statista, Statista Inc., 29 Nov 2023, https://www.statista.com/statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.), Leading advertisement types brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 Statista, https://www.statista.com/statistics/1461446/top-ad-types-buyers-focus-united-states/ (last visited November 21, 2024)
Leading advertisement types brands and agencies will focus more on in 2024 according to ad investment decision-makers in the United States as of November 2023 [Graph], IAB (U.S.), November 29, 2023. [Online]. Available: https://www.statista.com/statistics/1461446/top-ad-types-buyers-focus-united-states/
