In 2024, among current Paramount+-only subscribers from the U.S., nearly 20 percent indicated interest in subscribing to a potential Peacock-Paramount+ bundle. Conversely, nearly half of consumers not paying for both options expressed intentions of subscribing to such a consolidation. These findings suggest that a bundled service could not only be appealing to existing subscribers of both Peacock and Paramount+, but also to non-customers.
Interest in subscribing to a new bundle consisting of Paramount+ and Peacock in the United States as of March 2024
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Variety. (April 8, 2024). Interest in subscribing to a new bundle consisting of Paramount+ and Peacock in the United States as of March 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1461359/interest-subscribing-to-peacock-paramount-bundle/
Variety. "Interest in subscribing to a new bundle consisting of Paramount+ and Peacock in the United States as of March 2024." Chart. April 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1461359/interest-subscribing-to-peacock-paramount-bundle/
Variety. (2024). Interest in subscribing to a new bundle consisting of Paramount+ and Peacock in the United States as of March 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1461359/interest-subscribing-to-peacock-paramount-bundle/
Variety. "Interest in Subscribing to a New Bundle Consisting of Paramount+ and Peacock in The United States as of March 2024." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1461359/interest-subscribing-to-peacock-paramount-bundle/
Variety, Interest in subscribing to a new bundle consisting of Paramount+ and Peacock in the United States as of March 2024 Statista, https://www.statista.com/statistics/1461359/interest-subscribing-to-peacock-paramount-bundle/ (last visited December 21, 2024)
Interest in subscribing to a new bundle consisting of Paramount+ and Peacock in the United States as of March 2024 [Graph], Variety, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1461359/interest-subscribing-to-peacock-paramount-bundle/
