Interest in Peacock-Paramount+ bundle in the U.S. 2024
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In 2024, among current Paramount+-only subscribers from the U.S., nearly 20 percent indicated interest in subscribing to a potential Peacock-Paramount+ bundle. Conversely, nearly half of consumers not paying for both options expressed intentions of subscribing to such a consolidation. These findings suggest that a bundled service could not only be appealing to existing subscribers of both Peacock and Paramount+, but also to non-customers.
