Opinion on video OTT services in India 2023

Published by
Tanushree Basuroy,
Apr 17, 2024
According to a survey on television consumption habits in India in 2023, over 60 percent of the respondents stated they would like to access live TV channels through an OTT service. On the other hand, more than 40 percent of the respondents opined that they were willing to watch advertisements to lower subscription fees for streaming video-on-demand (SVoD) services.

Opinion on video OTT services in India as of November 2023

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Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

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Statistics on " Television industry in India "

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Other statistics that may interest you Television industry in India

Overview

4

TV formats

3

Consumption

6

Advertising

5

Key players

7

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