Among the leading TV advertisers in Portugal, NOS was the biggest investor in the first quarter of 2023, having invested almost 225.3 million euros in free-to-air (FTA) television and 12.3 million euros in pay TV. Ediclube followed, with almost 156 million euros invested in FTA TV, but the highest value of pay TV advertising investment, namely almost 76 million euros.
Leading television advertisers in Portugal in 1st quarter 2023, by type
(in million euros)
Characteristic
FTA TV
Pay TV
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Sapo. (August 14, 2023). Leading television advertisers in Portugal in 1st quarter 2023, by type (in million euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1461275/portugal-biggest-tv-advertisers-by-type/
Sapo. "Leading television advertisers in Portugal in 1st quarter 2023, by type (in million euros)." Chart. August 14, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1461275/portugal-biggest-tv-advertisers-by-type/
Sapo. (2023). Leading television advertisers in Portugal in 1st quarter 2023, by type (in million euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1461275/portugal-biggest-tv-advertisers-by-type/
Sapo. "Leading Television Advertisers in Portugal in 1st Quarter 2023, by Type (in Million Euros)." Statista, Statista Inc., 14 Aug 2023, https://www.statista.com/statistics/1461275/portugal-biggest-tv-advertisers-by-type/
Sapo, Leading television advertisers in Portugal in 1st quarter 2023, by type (in million euros) Statista, https://www.statista.com/statistics/1461275/portugal-biggest-tv-advertisers-by-type/ (last visited August 25, 2024)
Leading television advertisers in Portugal in 1st quarter 2023, by type (in million euros) [Graph], Sapo, August 14, 2023. [Online]. Available: https://www.statista.com/statistics/1461275/portugal-biggest-tv-advertisers-by-type/