During a November 2023 survey conducted among marketing professionals in the telecommunications industry from across the globe, 64 percent of respondents said that the consumer trend that they were watching out for was generative artificial intelligence (AI). Another important trend was generative connected TV (CTV) and streaming, which was mentioned by 54 percent of the respondents.
Leading consumer trends according to telecommunications marketers worldwide as of November 2023
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Mediaocean. (January 31, 2024). Leading consumer trends according to telecommunications marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1461271/consumer-trends-telecommunications-marketers-worldwide/
Mediaocean. "Leading consumer trends according to telecommunications marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1461271/consumer-trends-telecommunications-marketers-worldwide/
Mediaocean. (2024). Leading consumer trends according to telecommunications marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1461271/consumer-trends-telecommunications-marketers-worldwide/
Mediaocean. "Leading Consumer Trends According to Telecommunications Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1461271/consumer-trends-telecommunications-marketers-worldwide/
Mediaocean, Leading consumer trends according to telecommunications marketers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1461271/consumer-trends-telecommunications-marketers-worldwide/ (last visited July 24, 2024)
Leading consumer trends according to telecommunications marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1461271/consumer-trends-telecommunications-marketers-worldwide/