According to a 2023 survey, 67 percent of U.S. Gen Z grocery shoppers were extremely or very aware of store brands. Another 64 percent stated they always or frequently bought private labels when grocery shopping.
Awareness and purchase of store brands according to Gen Z in the United States in 2023
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PLMA. (November 6, 2023). Awareness and purchase of store brands according to Gen Z in the United States in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA. "Awareness and purchase of store brands according to Gen Z in the United States in 2023." Chart. November 6, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA. (2023). Awareness and purchase of store brands according to Gen Z in the United States in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA. "Awareness and Purchase of Store Brands According to Gen Z in The United States in 2023." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
PLMA, Awareness and purchase of store brands according to Gen Z in the United States in 2023 Statista, https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/ (last visited December 19, 2024)
Awareness and purchase of store brands according to Gen Z in the United States in 2023 [Graph], PLMA, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1461255/us-gen-z-private-label-awareness-and-purchase/
