U.S. most used social video platform 2023

Published by Laura Ceci, Apr 18, 2024
In the third quarter of 2023, YouTube was the most popular social video platforms for users in the United States, with an estimated viewership of 234 million viewers. Instagram ranked second, with approximately 132 million users engaging with the platform's Reels and posts on a monthly basis. Facebook followed, while TikTok was estimated to have a monthly audience of less than 100 million users in the examined period.

Leading social media and online video platforms in the United States in 2nd quarter 2023, based on monthly users (in millions)

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Release date

October 2023

Region

United States

Survey time period

Q2 2023

Number of respondents

4,023 respondents

Age group

18 years and older

Special properties

monthly users

Supplementary notes

*Forecast

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Statistics on " Online video in the United States "

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Other statistics that may interest you Online video in the United States

Overview

4

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
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