U.S. most used social video platform 2024

Published by Laura Ceci, Dec 9, 2024

In 2024, YouTube was the most popular social video platforms for users in the United States, with an estimated viewership of 211 million viewers. Facebook ranked second, while Instagram had approximately 143 million users engaging with the platform's Reels and posts on a monthly basis. TikTok was estimated to have a monthly audience of 112 million users in the examined period.

Leading social media and online video platforms in the United States in 2024, based on monthly users (in millions)

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Release date

October 2024

Region

United States

Survey time period

2024

Number of respondents

4,004 respondents

Age group

18 years and older

Special properties

monthly users

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Statistics on " Online video in the United States "

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Other statistics that may interest you Online video in the United States

Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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