Men's interest in skincare brands in Japan 2024

Published by C. Diep, Apr 17, 2024
Nivea was the leading skincare brand men in Japan were interested in trying out, according to a survey conducted in January 2024. Nearly 13 percent of respondents stated that they wanted to try out skincare products distributed by the joint venture of Kao Corporation and Beiersdorf in Japan. The accompanying brand targeting men, Nivea Men, was named by 3.8 percent of respondents.

Men's interest in skincare brands in Japan as of January 2024

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Release date

April 2024

Region

Japan

Survey time period

January 9 to 10, 2024

Number of respondents

1,000 respondents

Age group

20-69 years

Special properties

among men using skincare products

Method of interview

Online survey

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