During a March 2024 survey among adults in the United States, around 51 percent of respondents reported either somewhat or strongly agreeing that they trusted product recommendations from a specific store or website's artificial intelligence (AI) tools based on their purchase history. Almost 40 percent disagreed.
Percentage of consumers trusting product recommendations from a specific store or website's artificial intelligence (AI) tool based on their purchase history in the United States as of March 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (March 21, 2024). Percentage of consumers trusting product recommendations from a specific store or website's artificial intelligence (AI) tool based on their purchase history in the United States as of March 2024 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1461214/share-consumer-trust-ai-tools-purchase-history-recommendations-united-states/
Ipsos. "Percentage of consumers trusting product recommendations from a specific store or website's artificial intelligence (AI) tool based on their purchase history in the United States as of March 2024." Chart. March 21, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1461214/share-consumer-trust-ai-tools-purchase-history-recommendations-united-states/
Ipsos. (2024). Percentage of consumers trusting product recommendations from a specific store or website's artificial intelligence (AI) tool based on their purchase history in the United States as of March 2024. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1461214/share-consumer-trust-ai-tools-purchase-history-recommendations-united-states/
Ipsos. "Percentage of Consumers Trusting Product Recommendations from a Specific Store or Website's Artificial Intelligence (Ai) Tool Based on Their Purchase History in The United States as of March 2024." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1461214/share-consumer-trust-ai-tools-purchase-history-recommendations-united-states/
Ipsos, Percentage of consumers trusting product recommendations from a specific store or website's artificial intelligence (AI) tool based on their purchase history in the United States as of March 2024 Statista, https://www.statista.com/statistics/1461214/share-consumer-trust-ai-tools-purchase-history-recommendations-united-states/ (last visited November 19, 2024)
Percentage of consumers trusting product recommendations from a specific store or website's artificial intelligence (AI) tool based on their purchase history in the United States as of March 2024 [Graph], Ipsos, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1461214/share-consumer-trust-ai-tools-purchase-history-recommendations-united-states/