During the 2024 NCAA Division I Women's Basketball Championship - known otherwise as March Madness - the average TV audience in the United States during the entire tournament stood at 2.2 million viewers. This represented an increase of 121 percent from the previous year and a record high since ESPN gained broadcasting rights in 1996. The tournament's championship game also broke viewership records, exceeding the men's final for the first time in history, with an audience of nearly 19 million viewers.
Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2024
(in millions)
Figures prior to 2022 come from earlier articles.
Figures have been rounded.
The 2020 edition of the competition was cancelled due to the coronavirus pandemic.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESPN.com. (April 10, 2024). Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1461135/womens-march-madness-viewership/
ESPN.com. "Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2024 (in millions)." Chart. April 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1461135/womens-march-madness-viewership/
ESPN.com. (2024). Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1461135/womens-march-madness-viewership/
ESPN.com. "Average Tv Audience of The Ncaa Division I Women’s Basketball Championship from 2019 to 2024 (in Millions)." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1461135/womens-march-madness-viewership/
ESPN.com, Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1461135/womens-march-madness-viewership/ (last visited December 21, 2024)
Average TV audience of the NCAA Division I Women’s Basketball Championship from 2019 to 2024 (in millions) [Graph], ESPN.com, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1461135/womens-march-madness-viewership/
