MLB merchandise purchase frequency among fans in the U.S. in 2024

Published by
Christina Gough,
Jun 11, 2024

A 2024 survey in the United States revealed that younger MLB fans were more likely to buy licensed fan merchandise on a more regular basis. The survey revealed that one fifth of all fans bought merchandise every season, while this figure fell to 14 percent among fans aged 65 or older.

Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age

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Source

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Release date

April 2024

Region

United States

Survey time period

February 29 to March 1, 2024

Number of respondents

774 respondents

Age group

18 years and older

Special properties

respondents who are very or fairly interested in the MLB

Method of interview

Online survey

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Topics

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