A 2024 survey in the United States revealed that younger MLB fans were more likely to buy licensed fan merchandise on a more regular basis. The survey revealed that one fifth of all fans bought merchandise every season, while this figure fell to 14 percent among fans aged 65 or older.
Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age
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YouGov. (April 11, 2024). Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1461102/mlb-merchandise-purchases/
YouGov. "Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age." Chart. April 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1461102/mlb-merchandise-purchases/
YouGov. (2024). Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1461102/mlb-merchandise-purchases/
YouGov. "Frequency of Buying Licensed Mlb Fan Merchandise among Fans in The United States as of March 2024, by Age." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1461102/mlb-merchandise-purchases/
YouGov, Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age Statista, https://www.statista.com/statistics/1461102/mlb-merchandise-purchases/ (last visited December 22, 2024)
Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age [Graph], YouGov, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1461102/mlb-merchandise-purchases/
