The 2024 Women's March Madness championship game attracted a record average TV audience of approximately 18.9 million viewers in the United States. While South Carolina emerged victorious over Iowa, it was the latter's guard Caitlin Clark who had stolen headlines in the leadup to the competition, having broken the all-time leading points scorer record in NCAA college basketball. As well as featuring a star in the making, the 2024 women's final also exceeded the men's final's TV audience for the first time in history, having drawn over four million more viewers.
Average TV audience of the NCAA Division I Women’s Basketball Championship final in the United States from 2019 to 2024
(in millions)
Figures prior to 2022 come from earlier articles.
Figures have been rounded.
The 2020 edition of the competition was cancelled due to the coronavirus pandemic.
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Axios. (April 9, 2024). Average TV audience of the NCAA Division I Women’s Basketball Championship final in the United States from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1461096/march-madness-womens-tv-final-viewership/
Axios. "Average TV audience of the NCAA Division I Women’s Basketball Championship final in the United States from 2019 to 2024 (in millions)." Chart. April 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1461096/march-madness-womens-tv-final-viewership/
Axios. (2024). Average TV audience of the NCAA Division I Women’s Basketball Championship final in the United States from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1461096/march-madness-womens-tv-final-viewership/
Axios. "Average Tv Audience of The Ncaa Division I Women’s Basketball Championship Final in The United States from 2019 to 2024 (in Millions)." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1461096/march-madness-womens-tv-final-viewership/
Axios, Average TV audience of the NCAA Division I Women’s Basketball Championship final in the United States from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1461096/march-madness-womens-tv-final-viewership/ (last visited December 22, 2024)
Average TV audience of the NCAA Division I Women’s Basketball Championship final in the United States from 2019 to 2024 (in millions) [Graph], Axios, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1461096/march-madness-womens-tv-final-viewership/
