During a 2024 survey carried out among marketers from the United Kingdom (UK), 62 percent of respondents stated that the companies they worked for included a marketing director or a chief marketing officer (CMO) in their leadership teams. Among the presented company types, the share was highest for business-to-consumer (B2C) companies, with roughly 73 percent.
Share of companies whose leadership team included a marketing director or chief marketing office (CMO) in the United Kingdom (UK) as of April 2024, by company type
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Marketing Week. (April 9, 2024). Share of companies whose leadership team included a marketing director or chief marketing office (CMO) in the United Kingdom (UK) as of April 2024, by company type [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1461088/marketing-leadership-team-companies-uk/
Marketing Week. "Share of companies whose leadership team included a marketing director or chief marketing office (CMO) in the United Kingdom (UK) as of April 2024, by company type." Chart. April 9, 2024. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1461088/marketing-leadership-team-companies-uk/
Marketing Week. (2024). Share of companies whose leadership team included a marketing director or chief marketing office (CMO) in the United Kingdom (UK) as of April 2024, by company type. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1461088/marketing-leadership-team-companies-uk/
Marketing Week. "Share of Companies Whose Leadership Team Included a Marketing Director or Chief Marketing Office (Cmo) in The United Kingdom (Uk) as of April 2024, by Company Type." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1461088/marketing-leadership-team-companies-uk/
Marketing Week, Share of companies whose leadership team included a marketing director or chief marketing office (CMO) in the United Kingdom (UK) as of April 2024, by company type Statista, https://www.statista.com/statistics/1461088/marketing-leadership-team-companies-uk/ (last visited November 20, 2024)
Share of companies whose leadership team included a marketing director or chief marketing office (CMO) in the United Kingdom (UK) as of April 2024, by company type [Graph], Marketing Week, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1461088/marketing-leadership-team-companies-uk/
