Netflix.com generated over 1.66 billion visits worldwide in January 2024. Traffic to the SVoD platform increased by eight percent compared to the previous month. Netflix was the leading subscription video-on-demand service in terms of traffic during the examined period, reaching a peak of 1.7 billion visits in the month of January 2023. Between the second half of 2022 and the beginning of 2023, search and visit volume trends on streaming sites in the market appeared to have normalized after the global COVID-19 pandemic outbreak.
Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits
(in millions)
Characteristic
netflix.com
primevideo.com
disneyplus.com
hulu.com
hbomax.com
hotstar.com
paramountplus.com
peacocktv.com
tv.youtube.com
ivi.ru
Jan '24
1,668.3
372.18
283.76
189.85
116.81
92.95
70.54
92.31
59.09
41.55
Dec '23
1,545.1
373.38
264.86
167.88
103.37
107.74
76.64
67.24
51.71
40.84
Nov '23
1,460.32
375.67
339.96
186.16
109.77
170.39
77.31
65.45
52.77
43.8
Oct '23
1,413.03
359.06
393.99
171.27
99.81
184.37
66.41
63.66
58.39
32.61
Sep '23
1,375.83
317.36
271.8
168.62
97.86
127.09
65.07
54.48
59.91
41.17
Aug '23
1,281.95
301.75
219.79
160.54
93.13
80.76
63.05
52.52
36.83
34.01
Jul '23
1,522.97
317.12
251.59
183.41
113.27
92.34
61.26
55.22
29.73
38
Jun '23
1,528.81
279.52
262.21
175.58
127.23
96.88
62.73
57.6
34.48
37.61
May '23
1,508.73
319.6
266.59
192.92
204.19
100.11
64.51
65.64
41.67
39.62
Apr '23
1,499.97
312.91
284.49
199.94
222.25
106.35
75.57
71.12
43
39.75
Mar '23
1,599.6
314.95
303.24
221.76
247.26
144.34
75.35
66.26
48.55
44.95
Feb '23
1,515.56
289.38
256.83
194.06
254.26
142.37
68.81
59.58
41.99
43.86
Jan '23
1,697.1
281.91
289.65
217.68
264.5
145.39
74.82
65.77
43.54
50.14
Dec '22
1,551.38
252.29
268.1
189
204.73
103.94
61.21
64.28
43.97
47.64
Nov '22
1,576.46
264.54
297.87
228.1
215.7
148.47
55.07
79.33
47.52
40.17
Oct '22
1,573.34
269.98
309.12
246.81
247.24
171.89
54.3
63.65
46.51
39.35
Sep '22
1,523.98
277.88
307.02
214.04
259.39
174.51
56
52.55
43.01
37.75
Aug '22
1,538.88
234.1
272.66
224.36
222.83
142.76
46.03
45.99
29.85
37.68
Jul '22
1,314.23
240.2
234.92
187.82
166.42
112.71
47.25
37
23.25
36.08
Jun '22
1,275.58
237.64
275.82
178.77
176.41
93.83
46.36
32.26
29.36
33.65
May '22
1,262.88
202.39
229.88
177.79
181.85
126.63
47.39
32.47
25.45
36.79
Apr '22
1,247.03
195.14
213.1
175.31
187.53
155.67
44.03
33.04
28.1
37.37
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Semrush. (April 10, 2024). Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1461059/svod-video-platforms-traffic-global/
Semrush. "Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits (in millions)." Chart. April 10, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1461059/svod-video-platforms-traffic-global/
Semrush. (2024). Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1461059/svod-video-platforms-traffic-global/
Semrush. "Most Popular Streaming Services Worldwide from April 2022 to January 2024, by Number of Monthly Visits (in Millions)." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1461059/svod-video-platforms-traffic-global/
Semrush, Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits (in millions) Statista, https://www.statista.com/statistics/1461059/svod-video-platforms-traffic-global/ (last visited July 22, 2024)
Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits (in millions) [Graph], Semrush, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1461059/svod-video-platforms-traffic-global/
