According to a survey on influencer marketing across India in 2023, over 60 percent of the respondents stated that the main purpose of influencer marketing was to raise brand awareness. However, 49 percent of the respondents indicated that increasing brand engagement and acquiring new customers were the other major influencer marketing purposes.
Main purposes of influencer marketing in India as of January 2023
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Dentsu. (June 2, 2023). Main purposes of influencer marketing in India as of January 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1461047/india-purposes-of-influencer-marketing/
Dentsu. "Main purposes of influencer marketing in India as of January 2023." Chart. June 2, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1461047/india-purposes-of-influencer-marketing/
Dentsu. (2023). Main purposes of influencer marketing in India as of January 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1461047/india-purposes-of-influencer-marketing/
Dentsu. "Main Purposes of Influencer Marketing in India as of January 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1461047/india-purposes-of-influencer-marketing/
Dentsu, Main purposes of influencer marketing in India as of January 2023 Statista, https://www.statista.com/statistics/1461047/india-purposes-of-influencer-marketing/ (last visited January 08, 2025)
Main purposes of influencer marketing in India as of January 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1461047/india-purposes-of-influencer-marketing/
