As of June 2023, Great Value held the distinction of being the consumer packaged goods private label brand with the highest household penetration rate in the U.S., reaching 72 percent. The store brand Equate followed, with a penetration rate of 53.1 percent.
Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate
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Numerator. (July 20, 2023). Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1461021/us-cpg-private-label-brands-penetration/
Numerator. "Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate." Chart. July 20, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1461021/us-cpg-private-label-brands-penetration/
Numerator. (2023). Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1461021/us-cpg-private-label-brands-penetration/
Numerator. "Leading Consumer Packaged Goods (Cpg) Private Label Brands in The United States as of June 2023, by Household Penetration Rate." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1461021/us-cpg-private-label-brands-penetration/
Numerator, Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate Statista, https://www.statista.com/statistics/1461021/us-cpg-private-label-brands-penetration/ (last visited November 03, 2024)
Leading consumer packaged goods (CPG) private label brands in the United States as of June 2023, by household penetration rate [Graph], Numerator, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1461021/us-cpg-private-label-brands-penetration/
