In 2023, Estée Lauder was the most followed skincare brand on Instagram, with a fan base of around 4.4 million users. Clinique ranked second, with around 3.6 million followers. Drunk Elephant came in third with a follower count of roughly 1.5 million.
Most followed skincare brands on Instagram worldwide in 2023
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Landyschemist. (April 3, 2023). Most followed skincare brands on Instagram worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1460974/most-followed-skincare-brands-instagram/
Landyschemist. "Most followed skincare brands on Instagram worldwide in 2023." Chart. April 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1460974/most-followed-skincare-brands-instagram/
Landyschemist. (2023). Most followed skincare brands on Instagram worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1460974/most-followed-skincare-brands-instagram/
Landyschemist. "Most Followed Skincare Brands on Instagram Worldwide in 2023." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/1460974/most-followed-skincare-brands-instagram/
Landyschemist, Most followed skincare brands on Instagram worldwide in 2023 Statista, https://www.statista.com/statistics/1460974/most-followed-skincare-brands-instagram/ (last visited December 21, 2024)
Most followed skincare brands on Instagram worldwide in 2023 [Graph], Landyschemist, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/1460974/most-followed-skincare-brands-instagram/
