During a March 2024 survey among adults in the United States, around 89 percent of respondents selected friends and family as a trustworthy product recommendation source. Recommendations from an expert reviewer followed with a share of 74 percent, whereas artificial intelligence (AI) applications such as ChatGPT and Bard ranked fifth, chosen by less than 40 percent of the interviewees.
Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024
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MarketingCharts. (April 1, 2024). Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1460957/share-consumer-trust-brand-recommendation-source-united-states/
MarketingCharts. "Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024." Chart. April 1, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1460957/share-consumer-trust-brand-recommendation-source-united-states/
MarketingCharts. (2024). Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1460957/share-consumer-trust-brand-recommendation-source-united-states/
MarketingCharts. "Percentage of Consumers Trusting Product Recommendations from Selected Sources in The United States as of March 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1460957/share-consumer-trust-brand-recommendation-source-united-states/
MarketingCharts, Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024 Statista, https://www.statista.com/statistics/1460957/share-consumer-trust-brand-recommendation-source-united-states/ (last visited December 18, 2024)
Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024 [Graph], MarketingCharts, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1460957/share-consumer-trust-brand-recommendation-source-united-states/
