Walmart dominated the omnichannel market of private labels in the United States. As of June 2023, the retailer accounted for 28.2 percent of the private label market of consumer packaged goods (CPG). Costco followed with nearly 15 percent, while Kroger ranked third with nine percent.
Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer
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Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer
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Numerator. (July 20, 2023). Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator. "Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer." Chart. July 20, 2023. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator. (2023). Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator. "Omnichannel Share of Consumer Packaged Goods (Cpg) Private Label Sales in The United States as of June 2023, by Retailer." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
Numerator, Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer Statista, https://www.statista.com/statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/ (last visited February 22, 2025)
Omnichannel share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer [Graph], Numerator, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1460956/omnichannel-cpg-private-label-sales-share-by-retailer-us/
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