According to a survey on influencer marketing across India in 2023, the majority of the respondents stated that videos and video stories/reels/shorts were the most appealing influencer content. Meanwhile, 19 percent of the respondents indicated that live streams were the most appealing content in influencer marketing.
Most appealing influencer content across India in 2023
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Dentsu. (June 2, 2023). Most appealing influencer content across India in 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1460950/india-most-appealing-influencer-content/
Dentsu. "Most appealing influencer content across India in 2023." Chart. June 2, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1460950/india-most-appealing-influencer-content/
Dentsu. (2023). Most appealing influencer content across India in 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1460950/india-most-appealing-influencer-content/
Dentsu. "Most Appealing Influencer Content across India in 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1460950/india-most-appealing-influencer-content/
Dentsu, Most appealing influencer content across India in 2023 Statista, https://www.statista.com/statistics/1460950/india-most-appealing-influencer-content/ (last visited January 08, 2025)
Most appealing influencer content across India in 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1460950/india-most-appealing-influencer-content/
