Popular video streaming services in the U.S. 2023, by political party affiliation
According to the population's affiliation to political parties in the U.S., there is a variation in their preferences for streaming services. Democrats were more inclined to subscribe to streaming services compared to Republicans. Netflix held the lead, with 68 percent of Democrats using the platform as of 2023. Conversely, Republicans were more likely to subscribe to Paramount+ at 24 percent.