In the United States, when it comes to spending on private label consumer packaged goods categories as of June 2023, higher income shoppers allocated a smaller share compared to middle and low income shoppers. In the health and beauty category, for instance, private labels accounted for 13.9 percent of the spending share of low income shoppers, while the remaining portion was dedicated to branded products. Middle income consumers allocated 13.1 percent of their spend, whereas high income shoppers allocated only 10.7 percent.
Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level
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Numerator. (July 20, 2023). Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator. "Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level." Chart. July 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator. (2023). Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator. "Private Label Share of Consumer Packaged Goods (Cpg) Categories Spending in The United States as of June 2023, by Income Level." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
Numerator, Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level Statista, https://www.statista.com/statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/ (last visited December 22, 2024)
Private label share of consumer packaged goods (CPG) categories spending in the United States as of June 2023, by income level [Graph], Numerator, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1460895/private-label-share-of-cpg-categories-spending-by-income-us/
