During a November 2023 survey carried out among consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) marketers from across the globe, 72 percent stated they were expecting to increase their digital display and/or digital video advertising spending in 2024; 67 percent were planning to increase their social media budgets.
Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium
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Mediaocean. (January 31, 2024). Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean. "Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium." Chart. January 31, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean. (2024). Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean. "Expected Change in Advertising Spending in The Consumer Packaged Goods (Cpg)/ Fast-moving Consumer Goods (Fmcg) Industry Worldwide in 2024, by Medium." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1460893/change-cpg-ad-spend-worldwide/
Mediaocean, Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium Statista, https://www.statista.com/statistics/1460893/change-cpg-ad-spend-worldwide/ (last visited December 18, 2024)
Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1460893/change-cpg-ad-spend-worldwide/
