During a November 2023 survey, 61 percent of responding marketers from across the globe included performance-driven paid media among their most critical advertising capabilities and media investments. Measurement and attribution capabilities followed, mentioned by half of respondents.
Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023
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Mediaocean. (January 31, 2024). Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1460874/advertising-capabilities-media-investments-worldwide/
Mediaocean. "Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1460874/advertising-capabilities-media-investments-worldwide/
Mediaocean. (2024). Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1460874/advertising-capabilities-media-investments-worldwide/
Mediaocean. "Most Critical Advertising Capabilities and Media Investments According to Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1460874/advertising-capabilities-media-investments-worldwide/
Mediaocean, Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1460874/advertising-capabilities-media-investments-worldwide/ (last visited December 22, 2024)
Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1460874/advertising-capabilities-media-investments-worldwide/
