Marketing areas where generative AI has greatest potential worldwide 2023

Published by
Valentina Dencheva,
Apr 12, 2024
During a November 2023 survey, 59 percent of responding marketers from across the globe stated that they believed generative artificial intelligence (AI) had the greatest potential in copywriting (within the realm of marketing). Data analysis ranked second, named by 53 percent of respondents.

Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023

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Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

1,085 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

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Statistics on " Marketing technology implementation in the U.S. "

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Other statistics that may interest you Marketing technology implementation in the U.S.

Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

3

Software as a Service

6

Customer Data Platforms

6

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Topics

Artificial intelligence (AI) use in marketing Programmatic advertising worldwideArtificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwide
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For teams up to 5 people
$959 USD
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