During a November 2023 survey, 59 percent of responding marketers from across the globe stated that they believed generative artificial intelligence (AI) had the greatest potential in copywriting (within the realm of marketing). Data analysis ranked second, named by 53 percent of respondents.
Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediaocean. (January 31, 2024). Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1460868/marketing-potential-gen-ai-worldwide/
Mediaocean. "Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1460868/marketing-potential-gen-ai-worldwide/
Mediaocean. (2024). Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1460868/marketing-potential-gen-ai-worldwide/
Mediaocean. "Marketing Areas Where Generative Artificial Intelligence (Ai) Had The Greatest Potential According to Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1460868/marketing-potential-gen-ai-worldwide/
Mediaocean, Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1460868/marketing-potential-gen-ai-worldwide/ (last visited December 21, 2024)
Marketing areas where generative artificial intelligence (AI) had the greatest potential according to marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1460868/marketing-potential-gen-ai-worldwide/