Marketing areas where generative AI is used worldwide 2023

Published by Statista Research Department, Dec 10, 2024
During a November 2023 survey, 39 percent of responding marketers from across the globe stated they used generative artificial intelligence (AI) for data analysis. Market research ranked second, named by 35 percent of respondents.

Marketing areas where generative artificial intelligence (AI) was used worldwide as of November 2023

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Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

1,085 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

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Statistics on " AI-generated online content (AIGC) "

The most important statistics
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The most important statistics
The most important statistics
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Other statistics that may interest you AI-generated online content (AIGC)

GenAI overview

7

GenAI companies and tools

6

Usage

7

Social Media

5

Media and advertising

6

Impressions and concerns

6

Legal framework

6

Spotlight: harmful content and cybercrime

7

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Topics

AI-generated online content (AIGC)Artificial intelligence (AI) worldwideGenerative artificial intelligence (AI)Artificial intelligence (AI) adoption, risks, and challengesArtificial intelligence use in media and entertainment
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$0 USD
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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